It all started when…
It all started with a little bit of genes and a whole lot of passion. With a father owning a fabric factory, it wasn’t surprising for little Gemy to inherit a fondness for textiles that would soon blossom into exceptional talent. In this fascinating world of colors and materials, Gemy found her inspiration but also, endless opportunities to create beauty. This is when she knew that fashion is where she belonged, making her own way in a world she vowed to sprinkle with freshness and magic.
With an innate artistic talent that she nurtured with relentless passion, hard work and determination, Gemy Maalouf opened her first atelier in Beirut by 1996, being the first to launch the “Couture a Porter” concept in Lebanon. Her desire to present haute couture in an unprecedented way incited her to challenge the common in every detail. Her unique approach was noticeable in no time, carving a name for her in intricate high-end formal wear for the young, sexy and modern woman.
The Brand’s Flair
Constantly up-to-date with the latest trends and at the forefront of fashion creativity, Gemy Maalouf draws her inspiration from the magic of colors and the harmony of textiles to weave collections that tell a story through every piece. Beyond originality, her works present an exceptional sophistication in the details that has become the designer’s signature, adding to her unique cuts a notable charm. Simple from afar, her models are in fact a complex display of superior craftsmanship, beautifully redefining haute couture through intricate yet multifunctional “prêt-a-porter” fashion.