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Sahar is a US-based Iranian fashion designer and artist. She is the Creative Director and powerhouse behind the revival of the contemporary Los Angeles-based clothing brand, Frankie. There, she led the transition to Frankie by Sahar LLC and now serves as CEO. Sahar built an impressive career path working for various couture and high-end brands including Thom Brown, Tory Burch, and Marc Jacobs where she specialized in artistic design, couture, and textile. She continued her artistic path in Max Azria Atelier for Runway where she honed her design skills in glamour and luxury.  

While Sahar’s career was shaped here in the US, her initial experience with fashion began in her motherland. Born and raised in Iran, a country with a rich history of art and architecture, Sahar was deeply inspired by the colors and complex patterns in Persian mosaic art and miniatures. Sahar’s travels eventually took her through Italy and France where she explored the exotic and luxurious contemporary world of fashion. Her journey culminated in advancing her education at the prestigious Parson’s School of Design in New York City where she was awarded a full scholarship. 

Sahar’s multi cultural life experience was the primary drive behind her creation of ‘A New Look for Women’. This concept is close to Sahar’s heart as she is committed to bringing fresh concepts to bridal design by creatively integrating the classical and contemporary world. She believes in an eclectic design language which allows for elements of the old to be recreated in a new way that evokes a bold and modernized classic look within contemporary fashion.


I believe beauty blossoms in the presence of confidence. My mission is for all brides to feel their intrinsic beauty and immeasurable worth from within.  When this natural radiance shines brightly, it reflects an enchanting beauty from the inside out.


During your appointment, you will experience the unique opportunity to create your dream dress together with Sahar Fotouhi. From initial sketches through multiple fittings, your gown will be perfected in real time to reflect your true body line. Together, with Sahar’s expertly crafted couture and final touches by your designer’s own hands, you will come away with a unique gown that is a true reflection of you.